Insights
Notes on design, technology and growing something real.
1 November 2026 · 1 min read
A website is a room people walk into
What a first screen has to do in two seconds, and why most sites fail it.
18 October 2026 · 1 min read
Let the machine answer the phone, but only the first ring
Where an AI assistant helps a small business, and where it should get out of the way.
30 September 2026 · 1 min read
A brand is what you repeat
Why consistency beats cleverness, and what to decide once so you never decide it again.
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